by Anna Magrath | Apr 7, 2016
Aunt Bessie’s unveiled as sponsor of Queen of the Sprint jersey
Flybe and Doncaster Sheffield Airport unveiled as co-sponsors of the Team Classification jersey
Aunt Bessie’s has been announced as the sponsor of the Asda Tour de Yorkshire Women’s Race. The two-year deal will see Aunt Bessie’s secure exclusive rights of the race’s coveted Queen of the Sprint jersey.
There are two sprints at Scholes and Warmsworth during the 135km stage between Otley and Doncaster.
This is Aunt Bessie’s first sponsorship of a professional cycling race which came about after the inaugural Tour de Yorkshire in 2015 inspired a group of Aunt Bessie’s employees to cycle across the country for charity.
Aunt Bessie’s is part of 165-year-old family business, the William Jackson Food Group. They started making Yorkshire puddings for Butlin’s Holiday Camps in 1974 and has been based in Yorkshire ever since. Aunt Bessie’s has grown considerably and now offers a range of tasty food enjoyed by millions of people up and down the country every week.
Lorraine Rothwell, Marketing Director for Aunt Bessie’s, said:
“At Aunt Bessie’s we’re proud of our Yorkshire roots and of the food that we make. We were avid supporters of the first Tour de Yorkshire and we’re really excited to be sponsoring the Women’s Sprint this year in what will no doubt prove to be another fantastic cycling event.”
Following the news that Doncaster Sheffield Airport and Flybe have become the official airport and airline partner for Welcome to Yorkshire and the unveiling of a cycling themed plane, flying between Yorkshire and European destinations, the airport and airline have teamed up to sponsor the Team Classification jersey.
This jersey will be awarded to the women’s team with the highest ranking total team finish and was selected by Doncaster Sheffield Airport and Flybe to symbolise the fantastic partnership between the two companies that has resulted in an extra 42 flights per week departing from the airport. The one year deal will see Doncaster Sheffield Airport and Flybe secure exclusive rights of the Team Classification jersey.
Steve Gill, Managing Director of Doncaster Sheffield Airport, said:
“We are excited to be sponsoring the Team Classification jersey for the Women’s Race in the Tour De Yorkshire along with Flybe.
“This will be a fantastic event for Yorkshire and we are delighted to be further strengthening our relationship with Welcome to Yorkshire to provide our support to this event.
“We are really pleased that through our new Paris, Berlin and Amsterdam routes with Flybe, we can offer international spectators an easy way to come to watch the race and then hopefully stay on for a longer break in Yorkshire.”
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said:
“We already know that the Asda Tour de Yorkshire Women’s Race is going to take professional women’s cycling in this country to another level and I am delighted to have signed up three more fantastic partners for the race.
“Aunt Bessie’s are a Yorkshire company that takes their community engagement extremely seriously and their new commitment to women’s cycling is an important part of that. The sprint classification will be decided over two challenging sprint sections and I’m sure Aunt Bessie’s will make their presence felt on that part of the race as they join the crowds to cheer on the riders.
“I am thrilled that we have been able to take our partnership with Doncaster Sheffield Airport and Flybe, which is already flying high, to the next level. Their commitment to the Team Classification means that we can showcase some of the superstars of tomorrow.”
Aunt Bessie’s and Doncaster Sheffield Airport/ Flybe will have a vehicle in the Tour de Yorkshire Caravan which will travel in between the women’s and men’s races on Saturday 30 April stopping in approximately six locations along the route, details of which will be announced shortly.
by Anna Magrath | Mar 23, 2016
Tour De Yorkshire 2015 | Selby to York – Stage 2 – ©www.chrismaher.co.uk / CyclingShorts.cc
With a little more than a month to go before the 2016 Tour de Yorkshire, organisers have unveiled the 18 men’s teams and 14 women’s teams which will compete in the race.
The teams were unveiled by Welcome to Yorkshire’s Sir Gary Verity and A.S.O’s Christian Prudhomme at the UK’s largest tourism conference, Y16, in York today.
Full details of the Asda Women’s Tour de Yorkshire Race were also unveiled at Y16, where it was announced that World Champion Lizzie Armitstead will compete. The race, which begins in her home town of Otley on Saturday 30 April, will be the first time she will have raced on British roads in her World Champions jersey.
In total the Asda Women’s Tour de Yorkshire race will see 14 teams, including eight UCI registered, compete over 135km on exactly the same course as the men, who tackle the route later the same day.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said, “The inaugural edition of the Tour de Yorkshire was a phenomenal success with riders, teams and over one and a half million spectators enjoying three fantastic days of racing. This year we have attracted some of the world’s top men’s and women’s teams as well as a very strong British selection, and combined these will no doubt provide an inspirational and enthralling weekend of racing”.
In total, there are eight British women’s teams:
Wiggle High5
Podium Ambition p/b Club La Santa
Drops Cycling Team
Great Britain national team (for whom Lizzie Armitstead will ride)
Breeze (British Cycling development squad)
Team WNT
Boot Out Breast Cancer Cycling Team
Fusion RT Fierlan
And six international teams, who are:
Hitec Products
Cyclance Pro Cycling
Ale’Cippolin
Team Liv-Plantur
Lares Waowdeals
Team Footon Velosport
Many of the men’s teams are returning to Yorkshire after the hugely successful first edition of the race in 2015, which was won by Team Sky’s Lars Petter Nordhaug. Team Sky are among those returning, along with BMC, Giant Alpecin and Lotto NL-Jumbo.
In full, the men’s teams are:
Seven World Teams:
BMC Racing Team (USA)
Dimension Data (RSA)
Orica GreenEdge (AUS)
Team Giant – Alpecin (GER)
Team Katusha (RUS)
Team Lotto NL Jumbo (NED)
Team Sky (GBR)
Five UCI Pro Continental teams:
One Pro Cycling (GBR)
Cofidis, Solutions Credits (FRA)
Roompot – Oranje Peloton (NED)
Direct Energie (FRA)
Topsport Vlaanderen-Baloise (BEL)
Five UCI Continental teams:
Team Raleigh GAC (GBR)
NFTO (GBR)
Team WIGGINS (GBR)
JLT Condor (GBR)
Madison Genesis (GBR)
Great Britain National Team (GBR)
A provisional rider list will be issued in April with riders confirmed closer to the race.
by Anna Magrath | Mar 23, 2016
Lizzie Armitstead – British Cycling National Road Race Championships 2015 ©www.chrismaher.co.uk / CyclingShorts.cc
- Asda unveiled as the title sponsor of the hugely expanded event
- There will be full TV coverage of the race
- Organisers have secured a prize fund of over £50,000 (€63,623), making this the most lucrative race in the world
- UCI ranking means a mix of international and domestic teams will compete
Yorkshire’s own World Champion Lizzie Armitstead is the first rider to announce she will compete in the Asda Women’s Tour de Yorkshire on Saturday 30 April.
The race has secured title sponsorship with Asda supermarkets and will take place on exactly the same course as the men’s race being held later that day, on a 135km route from Otley to Doncaster.
Race organisers Welcome to Yorkshire and A.S.O have also announced that the prize fund makes it the most lucrative women’s cycle race in the world, with a total of £50,000 on offer to individuals and teams.
The first prize for this one day race will be £15,000, second will be £10,000 and third, £5,000, with prize money down to 20th place.
Otley born Armitstead, who currently tops the women’s world rankings after a series of impressive wins in the season so far, said:
“The Asda Tour de Yorkshire Women’s race will be my first race in the UK in my World Champions jersey and it’s an absolute dream to be starting in my home town.”
Speaking of the sponsorship and reasons to support women’s racing, Andy Clarke, Asda President and CEO said:
“It’s a privilege to be supporting the Tour de Yorkshire women’s race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.”
The series of announcements continued today with news that the Asda Women’s Tour de Yorkshire will be broadcast live, on ITV4 and Eurosport.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said:
“Today is a hugely significant milestone for women’s racing. We’ve come good on our promise to expand the women’s race and rather than rest at bringing parity in terms of the men’s route and broadcast coverage, we’ve gone further to offer the world’s most lucrative prize fund.
“Together with our sponsors, we’re bringing women’s racing the respect it deserves and I can think of no better way to start our race in Otley than with our very own World Champion on the start line.”
The Asda Women’s Tour de Yorkshire Race will see a ceromial start at 8.15am in Otley before the race begins at 8.30am. The riders are expected to finish between 11.59am and 12.22pm in Doncaster.
Teams for both the men’s and women’s races were also unveiled in York today.
As the women’s race is ranked 1.2 by the world governing body, UCI, it has been able to attract some of the world’s best riders as well as domestic teams. Armitstead will race with the Great Britain Cycling Team.
Race timings were announced last week for the TDY 2016 you can download them below:
Further sponsors will be unveiled in the coming weeks.
by Anna Magrath | Mar 20, 2016
©www.amwphotography.co.uk
Team Ford Ecoboost are proud to announce the KALAS Sportswear will be the team’s clothing partner for 2016. KALAS have been working closely with the team to produce a striking blue and orange design thats takes elements from Ford’s racing heritage and coupled with the latest materials has delivered a design that stands out in the peloton. The team have been issued a complete range of race and leisure wear that will ensure they can perform to the top of their game whatever the British weather can throw at them.
Team Manager Nick Yarworth
“I first looked at the KALAS range back in September at the Cycling Show at the NEC. I was impressed with the KALAS women’s collection, the variety, the technology used and of course the quality of the product . KALAS have been very helpful from the start, guiding us through the design phase through to the selection of garments. As a team manager I really could not asked for more”.
Team Captain and current National Criterium Champion Nikki Juniper.
“I’m really pleased that we will be using KALAS this year. The company have a great reputation in the industry and their Women’s range is second to none. It was obvious to us that their women’s range was not an afterthought and they have spent a significant amount of time developing that range of products. Its good to see an equal selection of both Women’s and Men’s kit”.
KALAS UK Manager Andrew Crocker
“KALAS have been around for 25 years, however 2016 promises to be our most exciting year to date, both in the UK and across the globe. Being involved with such a talented team of dedicated riders is a privilege. Its great to see a blue chip company such as Ford taking the opportunity to use cycle sport as a vehicle for promotion. Personally I can not wait to see the team battling in the televised crit series”.
by Anna Magrath | Mar 16, 2016
I have some exciting news…
Our sub Editor Heather Bamforth has been shortlisted for the Ambassador of Women’s Sport Award (#BeAGameChanger Awards 2016) organised by the Women’s Sports Trust. Thanks to all our readers for nominating her. Heather is fighting our corner and flying the banner for women in sport [particularly cycling] and business. Heather is the founder [and trustee] of The Racing Chance Foundation, she is working hard to get women to compete at the grass roots level of cycling while holding down careers, and using the sport to enhance and compliment skill sets that can be utilised in our day to day lives and at work.
The shortlist for 2016 is an extremely strong field, Heather lines up with 6 other women; Judy Murray (Tennis Coach) being the high profile name that jumps out at first glance. They’re joined by, Annie Zaidi (previous winner of the Helen Rollason Award and Muslim Women’s Football Coach), Ebony Rainford-Brent (the first black woman to play Cricket for England, now the first woman to be appointed Director of Surrey County Cricket Club), Liz Dimmock (Founder of Women Ahead), Maureen McGonigle (founder of Scottish Women in Sport), Vicky Huyton (founder of The Female Coaching Network).
I spoke to Heather shortly after she got the news and asked how she felt, “Wow! I’m blown away, it’s great to know so many people support and value what you do. It’s a tough shortlist, but if it helps raise the profile of women’s cycling and the work of my charity; The Racing Chance Foundation, what more would I want? Thank you to everyone to voted for me, I am humbled.”
We’ve got our fingers crossed for Heather in the final. We shall keep you posted!
To learn more about the shortlist and the Women’s Sports Trust visit their website: www.womenssporttrust.com
Twitter: @WomenSportTrust
Follow the #BeAGameChanger on Twitter.
by Bikeboyslim | Jan 1, 2016
Photo Credit for top image and link to Neon Velo: Marshall Kappel
Gabby Durrin Press Release (as one door closes another opens)
A lot has been going on this year for me. I have been away from racing for a little while and I have made some big decisions over the past couple months.
I am RETIRING from professional cycling, and I am very happy to be moving on to the next chapter in my life. I have been racing professionally for the past 13 years, and they were the most amazing years of my life. The memories and friendships I’ve made along the way will stay with me forever.
I have written a blog about what I have been going through over the past couple years with depression and losing the spark for racing. I am very proud of what I have accomplished, and am excited to find that spark in the next adventure and chapter in my life.
http://www.team-awesome.cc/neon-velo/closing-a-chapter-and-starting-a-new/
Neon Velo Announcement
We’re pleased to announce that Gabby Durrin has accepted a full time position as brand Marketing Executive for Neon Velo starting 2016. The role comes with a move back to the UK where both Gabby and Jeremy will work closely with Neon Velo brand at their Hertfordshire based headquarters. Gabby will be using her years of experience in the cycling industry to help grow the Neon Velo Brand, it’s Race Team and Products. Jeremy will continue racing for the team on the road and CX primarily in the UK and Europe. Jeremy and the other team riders will also help to further develop the exciting Neon Velo product range through 2016.
-Neon Velo’s Emma Backhouse stated.
“Gabby has such a wealth of knowledge within the industry and the sponsors who have supported her throughout the years really show the level of professionalism she carries with her. She will be a valued asset to the program on multiple levels and we can’t wait to see what the next year brings!”
-Gabby Stated earlier today.
“We are extremely excited about this opportunity for our next step with Neon Velo. I am very happy to have been offered such a great position and it makes the transition from professional cycling seamless and allows me to maximize my 12+ years of industry experience to the full potential. Neon Velo is an exciting brand with big ambitions and we’re looking forward to 2016”
Gabby Posted the following statement on Facebook earlier today.
2016 has a whole new exciting opportunity for me.
Thank you all for all the great years, and this won’t be the last of me you will see around cycling.
I will update you all soon on what my next adventure is, but it’s definitely exciting!
I will be moving to the UK with Jeremy Durrin after accepting a full time position with Neon Velo as brand marketing executive. Jeremy and I will be based in Hertfordshire close to where the Neon Velo HQ is based.
Photo Credit Brad Warren
I am very excited about this huge change in my life. Having over 12+ years experience in the cycling industry I am looking forward to working on the business side. This opportunity will be great in helping me to transition out of professional cycling and into the business world!
Jeremy will still be racing for Neon Velo on the road and in cyclocross primarily in the UK and Europe with an early season USA cyclocross campaign.
2016 is set to be a whole new change and array of opportunities for Jeremy and I. We are both looking forward to the future.
I am very fortunate to have this opportunity and it has come at the perfect time for me. Retiring from professional cycling was a tough thing to do and it is rather scary and unknown, but this move certainly allows me to focus on new challenges and experiences which is really what life is all about!
I now get to write a whole new chapter in my book of life! Follow along…
Happy New Year everyone. May your year be filled with happiness, health and adventure!
On behalf of Cyclingshorts I would like to wish Gabby and Jeremy all the best for the coming year. Remember you can keep up to date with all things cyclocross, sports nutrition, training and cycle holidays at www.cyclingshorts.cc
Sim Parrott
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