Aunt Bessie’s unveiled as sponsor of Queen of the Sprint jerseyimage001
Flybe and Doncaster Sheffield Airport unveiled as co-sponsors of the Team Classification jersey
Aunt Bessie’s has been announced as the sponsor of the Asda Tour de Yorkshire Women’s Race. The two-year deal will see Aunt Bessie’s secure exclusive rights of the race’s coveted Queen of the Sprint jersey.

There are two sprints at Scholes and Warmsworth during the 135km stage between Otley and Doncaster.

This is Aunt Bessie’s first sponsorship of a professional cycling race which came about after the inaugural Tour de Yorkshire in 2015 inspired a group of Aunt Bessie’s employees to cycle across the country for charity.

Aunt Bessie’s is part of 165-year-old family business, the William Jackson Food Group. They started making Yorkshire puddings for Butlin’s Holiday Camps in 1974 and has been based in Yorkshire ever since. Aunt Bessie’s has grown considerably and now offers a range of tasty food enjoyed by millions of people up and down the country every week.

Sprint Jersey

Lorraine Rothwell, Marketing Director for Aunt Bessie’s, said:
“At Aunt Bessie’s we’re proud of our Yorkshire roots and of the food that we make. We were avid supporters of the first Tour de Yorkshire and we’re really excited to be sponsoring the Women’s Sprint this year in what will no doubt prove to be another fantastic cycling event.”

Following the news that Doncaster Sheffield Airport and Flybe have become the official airport and airline partner for Welcome to Yorkshire and the unveiling of a cycling themed plane, flying between Yorkshire and European destinations, the airport and airline have teamed up to sponsor the Team Classification jersey.

This jersey will be awarded to the women’s team with the highest ranking total team finish and was selected by Doncaster Sheffield Airport and Flybe to symbolise the fantastic partnership between the two companies that has resulted in an extra 42 flights per week departing from the airport. The one year deal will see Doncaster Sheffield Airport and Flybe secure exclusive rights of the Team Classification jersey.

Best Team Jersey

Steve Gill, Managing Director of Doncaster Sheffield Airport, said:

“We are excited to be sponsoring the Team Classification jersey for the Women’s Race in the Tour De Yorkshire along with Flybe.
“This will be a fantastic event for Yorkshire and we are delighted to be further strengthening our relationship with Welcome to Yorkshire to provide our support to this event.
“We are really pleased that through our new Paris, Berlin and Amsterdam routes with Flybe, we can offer international spectators an easy way to come to watch the race and then hopefully stay on for a longer break in Yorkshire.”

Sir Gary Verity, Chief Executive of Welcome to Yorkshire‎ said:

“We already know that the Asda Tour de Yorkshire Women’s Race ‎is going to take professional women’s cycling in this country to another level and I am delighted to have signed up three more fantastic partners for the race.
“Aunt Bessie’s are a Yorkshire company that takes their community engagement extremely seriously and their new commitment to women’s cycling is an important part of that. The sprint classification will be decided over two challenging sprint sections and I’m sure Aunt Bessie’s will make their presence felt on that part of the race as they join the crowds to cheer on the riders.
“I am thrilled that we have been able to take our partnership with Doncaster Sheffield Airport and Flybe, which is already flying high, to the next level. Their commitment to the Team Classification means that we can showcase some of the superstars of tomorrow.”

Aunt Bessie’s and Doncaster Sheffield Airport/ Flybe will have a vehicle in the Tour de Yorkshire Caravan which will travel in between the women’s and men’s races on Saturday 30 April stopping in approximately six locations along the route, details of which will be announced shortly.

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