The Sufferfest Sponsors UCI Women’s World Cup & Introduces ‘The Suffer Prize’

INTRODUCTION OF ‘THE SUFFER PRIZE’ TELLS STORIES
OF EPIC SUFFERING IN EACH ROUND OF WORLD CUP
The Union Cycliste Internationale (UCI) is pleased to announce that The Sufferfest will be the Official Sponsor of the UCI Women’s Road World Cup in 2015.

A leading producer of indoor training videos, The Sufferfest has been a sponsor of the UCI since 2010 and of the UCI Women Road World Cup since 2014. It produces highly effective and engaging training videos using footage of professional races, including UCI events.

This year, the UCI and The Sufferfest will step up their collaboration by introducing a unique, new award for the UCI Women’s Road World Cup. At the end of each round of the World Cup, The Suffer Prize presented by The Sufferfest will be awarded to the rider who demonstrated particular determination, courage and suffering to help a teammate, to animate the race or simply to get to the finish line against the odds.

The judging panel will be made up of the TV production team, the Chief Commissaire, the Race Director and the UCI. The concept was extremely well received by riders and team representatives at the UCI Women’s Teams seminar in early March.

“This award is not necessarily about winning the race, but about the Sufferlandrian values of pushing yourself beyond what you thought yourself capable of,” explained The Sufferfest’s Chief Suffering Officer, David McQuillen. He added: “Women’s professional racing is incredibly difficult and tells inspiring stories of effort, sacrifice and resilience. We want to share these stories and The Suffer Prize presented by The Sufferfest is our way of showing how outstanding these athletes are.”

At the end of the season, The Sufferlandrian community will have the chance to vote for the Epic Moment of Suffering experienced by one of the winners of the Suffer Prize. The final winner will receive a $1,000 USD cash prize.

UCI President Brian Cookson commented: “The UCI Women’s Road World Cup is a magnificent showcase for women’s cycling, and I am delighted that The Sufferfest will again be supporting the series in 2015 with this incredibly unique prize. This is a demonstration of their esteem for this exciting and increasingly popular discipline.”

UCI Vice-President, Tracey Gaudry also welcomed the news: “As a former professional cyclist I have witnessed many inspiring demonstrations of courage and gritty determination within the professional women’s peloton. I am delighted that, together with The Sufferfest, we will be able to highlight some of these amazing stories.”

Winners of The Suffer Prize presented by The Sufferfest will be communicated via social media (@UCIWomenCycling & @TheSufferfest). In addition, news and highlights of the races – including an interview with The Suffer Prize presented by The Sufferfest winner – will also be available on the UCI YouTube channel (www.tv.uci.ch) throughout the season.

As the UCI Official Sponsor of the 2015 Women Road World Cup, the Sufferfest will enjoy visibility throughout the season, having kicked off with the Boels Rental Ronde van Drenthe in Holland. The winner of The Suffer Prize on that occasion was Orica-AIS rider Lizzie Williams (pictured above), who crashed twice, chased back to the pack twice and then broke her rear derailleur and had to give up, having no further spare bike.

This initiative complements other activities resulting from the collaboration between the UCI and The Sufferfest. For example, registrations are now being received for the first week-long training camp open to the public at the UCI headquarters in Switzerland in June.

 

More information is available on The Sufferfest website. 

LIZZIE WILLIAMS OF ORICA-AIS

WINNER OF THE FIRST
SUFFER PRIZE PRESENTED BY THE SUFFERFEST
Williams crashed twice and had twomechanicals. She twice battled her way back from the caravan to the bunch before ultimately withdrawing because she was out of bikes to ride. Not only that, after she completed her interview for The Suffer Prize, she discovered that her team had left without her and shewas forced to find her own way home.”It was probably the worst day on the bike that I’ve ever had, but you have to take the good with the bad in this sport. I had a bad day and hopefully tomorrow will be sunshine and no crashes. You’ve got to get back. You can’t give up. If you’re going to give up, you might as well not be here. I’ve come all the way from Australia. I’m not going to give up just because I have a tumble. I got to the front and hit the cobbles tenth wheel, feeling really positive, and 500 metres later myderallieur broke off and snapped into my back wheel. That was the end of my day. I had no bikes left. I had two bikes and they were both broken.” 

 

Introducing The Racing Chance Foundation

PRESS RELEASE

racing_Chance

The Racing Chance Foundation 

The growth in women’s cycling over the last few years has been phenomenal however there is still no clear structure in place for women who want to start competing and progress up the ranks.  No-one can deny that there is now more television coverage of women’s cycling thanks to events such as the Johnson’s Health Tech Grand Prix Series and now The Women’s Tour, but there is no clear pathway for women who aspire to compete in such events.

Until now.

Heather Bamforth talks through bike set up with riders.

Heather Bamforth talks through bike set up with riders.

The Racing Chance Foundation is a Charitable Incorporated Organisation so it has to remain transparent.  It has been registered as a charity with the Charity Commission (charity number 1156835) and has four trustees – Heather Bamforth, Alan Gornall, Colin Batchelor and Carley Brierley.  The charity’s intention is to provide a performance pathway for female cyclists in the UK who currently fall outside the existing track-based national programmes.  As such, the focus for the Foundation (for the time being at least) will be based on the road. Membership of the Racing Chance Foundation costs just £5 per year and gives cyclists exclusive access to races, events, a club shop, and a wealth of cycling knowledge & information.

The Foundation is currently developing sessions for all levels, from novice to elite, to help those riders who wish to develop their competitive cycling careers, with the first sessions planned for January 2015.  The aim is to provide assistance to riders by offering sessions that they can attend which will help develop their skills as competitive cyclists.  In addition, rather than providing grants to specific riders, one of the Foundation’s ultimate ambitions is to invite riders (at both a development and elite level) to compete in races as the Racing Chance Foundation, both in the UK and abroad, which will be funded by the Foundation.

We will be releasing details shortly regarding criteria for our elite and development squads.  What we can say in advance is that there won’t be a minimum number of licence points as a requirement.

The Foundation is affiliated to British Cycling and Cycling Time Trials and club membership is available to anybody (male or female) over the age of 16 (with parent/guardian permission if under the age of 18).  We don’t believe in solely trying to attract female membership; indeed the first races that we are organising in 2015 are two men’s events on the tough Bole Hill circuit in the Peak District.

RCF Kit by BioracerAs charity, the Racing Chance Foundation relies on donations to keep it going. They already have kit designed by Bioracer which is available to order, with profits going into the charity and, once established, RCF hope to be able to sell branded items in their online shop.  If you feel that you may be able to assist with the Foundation by supplying branded items, please email: [email protected]

The Trustees would like to thank Andrew Middleton of Towns Needham LLP for his invaluable assistance in registering the Foundation with the Charity Commission and Anna Magrath of Cycling Shorts for her assistance with the design and maintenace of the Foundation’s website and media management.

Further information can be found at the Foundation’s website (which is still partly in development): www.racingchancefoundation.com or by following them on Twitter and Facebook.

For press & media enquiries please contact: [email protected]

 

 

Press Release: Strava Launches Annual Achievements

Strava Launches Annual Achievements for 2015
Annual achievements brings new yearly trophies for segments and personal records
London, UK (1st January, 2015) — Strava, the online network for athletes, has launched new Annual Achievements trophies for segment leaderboards and personal records.
Today [1st January 2015] will see Annual Achievements trophies added to Strava. Cyclists and runners will now receive annual KOM [King of the Mountains], QOM [Queen of the Mountains] and CRs [Course Records] trophies.
AnnualAchievementsflatStrava members are still able to filter to view yearly leaderboards, making it easier to see progress over a year and give everyone a chance to earn a spot on a segment leaderboard.
Previously earned KOM, QOM or CRs will live on as all-time records and badges of honour. They will still be viewable on profile pages or on the overall default leaderboard. All-time achievements will always supersede annual ones in segment results.
New icons have been added to coincide with the Annual Achievements launch. In the segment results section of an activity, you will see solid icons for all-time achievements and outlined icons for annual ones.
“We know that for many of our athletes on Strava, they plan goals and track improvements a year at a time,” explained Gareth Nettleton, Director of International Marketing at Strava. “The new Annual Achievements leaderboards give priority to yearly progress and give Strava members the chance to stake their claim in 2015, while still respecting the all-time achievements of Strava members.”
He added: “We’re thinking of this as honouring the world record holder in the marathon but also recognising the leaders each year.”
Strava encourages members to set goals for 2015 and tackle segments sensibly and safely as outlined in Stand With Us, a few simple guidelines created to ensure that Strava’s impact is positive.
Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities.
Strava’s free mobile apps and website help members discover and plan workouts, record and share activities, and analyse and compare performance. Strava’s ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone.
For more information, please visit http://blog.strava.com/new-year-new-achievements-9125/

2015 Epic Cycles Women’s Race Team

In a big step for Women’s Cycling, Epic Cycles-Scott Women’s Race Team announced yesterday their plans to help move the sport and their team forward. Here’s what’s in store for 2015:

Over the past three seasons Epic Cycles and Scott Sports have been the two main sponsors for the successful Epic Cycles-Scott Women’s Race Team. Going into 2015 we will see one or two changes in sponsorship, but with the same team management and owners. A new team name will also be announced soon.

One feature of the team over the past three years has been its evolving terms of reference – in years one and two the emphasis was very much on the development of junior riders, while in year three the focus has been on bringing together a balanced and talented group of senior riders with the aim of riding together as a cohesive team, rather than as a collection of individuals.

This evolution will continue in year four, with renewed focus on rider development and a primary aim to act as a path into the professional ranks and/or competing in UCI races for those with ambitions to do so.

To support this aim we are working closely with the newly announced Matrix-Vulpine UCI Team. Our joint expectation is that a number of our riders will have the opportunity through this relationship to ride with the Matrix team as stagiaires in UCI races during the 2015 season, offering them the chance both to race in the pro peloton and to demonstrate what they could offer to a UCI pro team.

We also aim to build on our successes in the area of team work, and will be targeting key events in the UK domestic road racing scene, with a view to building on our list of 2014 victories and podium places.

The team will, as in 2014, be managed in a professional manner and we hope to further contribute to raising the standard of women’s race team management in the UK.

Key Aims

  • To provide team environment and structure in which riders can develop and progress, either to riding at a higher level within the UK scene or to a career as a professional cyclist.
  • To build on the number of podium places achieved in key UK races during 2014.
  • To provide opportunities to take part in UCI races and gain exposure within the pro peloton.
  • To raise the profile of our riders, team, and sponsors.

The Team

While we anticipate that some of this year’s line-up will be moving on to new teams, we are hoping to retain a number of our existing riders for 2015.

In signing new riders we are aiming, as in 2014, to assemble a strong and ambitious team who have complementary strengths and skills, so that we are able to enter races with different leaders and tactics according to the nature and timing of each race.

As in previous years, the team will not been built around a single star rider or to specialise in a particular type of race. Instead, we will aim to perform consistently well in all types of road racing, throughout the entire season.

Our planned team size of around 10 riders should provide sufficient cover for key events, while maximising the opportunity for individual riders to participate in a full programme of races without too many occasions where we have more riders than places available.

Our preference is for the team to be made up of a mix of over and under 23 seniors, but we do not have a rigid age or experience profile in mind. It is anticipated that most/all will be in some form of employment or education – full time availability to race is not a requirement.

A track record of participation and progression in road racing is essential. Previous race success (in terms of podium spots) is secondary to a positive attitude and a commitment to team work.

Epic Cycles-Scott Women’s Race Team

Hayley Davies

Hayley Davies

Writer

Riding since Feb 2011 Hayley is a 30 year old female who loves adventures. If she’s not on one of her many bikes or in the water on a bodyboard/surfboard, then Hayley is probably out looking for something new to keep the adrenaline pumping!
Website: www.hjdonline.co.uk

Press Release – Explore the World, One Ride at a Time

FM_Ride25_Image_3
RIDE25_LOGO_TAGLINEExplore the World, One Ride at a Time

Cycling around the world is a feat that many cyclists aspire to, but the time that such challenges require away from work and family make them impossible for most ordinary riders.
Ride25 is changing all that with a new flexible approach which allows riders to complete a round the world trip in 25 stages, completed months apart, one tour at a time. Individuals, groups, charities and companies are all invited to take part in however many stages they like, starting wherever they please, whether that be one stage through continental Europe or all 25 from the UK to Australia.
The concept has been set up by Rob Hamilton and John Readman – friends, cyclists and travel enthusiasts. The idea came after Hamilton organised a UK to Australia ride for the African children’s charity 1morechild. He experienced an incredible response to it, which sparked a curiosity between the pair as to how many more people would want to ride across the world if the challenge was made more accessible and flexible for them – the idea for Ride 25 was born.
FM_Ride25_Image_1“Ride25 is all about ordinary people who love to ride, being able to see the world from their bikes, and not having to put their life on hold to do it,” explained Readman.
All the legs have been carefully planned to accommodate seasoned riders through to new starters taking on their first very first cycling challenge, with support along the way for everyone. Every tour along the way comprises 4 days’ cycling, with each day involving between 70-100 miles in the saddle.
However – Ride25 isn’t just about cycling, it’s about the whole travelling adventure. Hamilton and Readman have handpicked the routes to take in the most interesting FM_Ride25_Image_2landscapes, sights and experiences across every country that Ride25 travels – it might not always make for the shortest routes from A to B, but they’re certainly the most exciting.
After each day’s sight-seeing in the saddle, there’s a relaxing environment at every base hotel to share the day’s experiences over a few drinks and an evening meal. It’s not a contest or a training camp, so riders can enjoy themselves – so much so that Ride25 even buys every rider’s first drink at the end of each day’s riding.
While all entrants are invited to use Ride25 as a platform to fundraise for charities close to their hearts, unlike many extreme cycling challenges, there’s no obligation to do so in order to take part – it’s all just about having fun.
Ride25 is donating a bike to an African community for every person that takes part in one of the 25 stages, through its corporate charity partner Re-Cycle, and the brand also raises up to £100,000 each year for the African children’s charity 1moreChild.
For more information please visit: http://www.ride25.com

Trott and King To Ride in The Milk Race

The Milk Race Returns - with equal prize money for women PRESS RELEASE

LAURA TROTT AND DANI KING LATEST BIG NAMES TO ENTER

 

This Sunday the legendary Milk Race returns to Nottingham City Centre with exciting new elite cyclists now added to the line up.

The elite field, which includes Dame Sarah Storey, World and European cycling champion Katie Archibald and Olympic gold medalist Ed Clancy, has been joined by Olympic champions Laura Trott and Dani King, who will compete in the Elite Women’s Race.

Trott, who was also part of the ‘make mine Milk’ celebrity based advertising campaign, will lead a strong line-up from Wiggle Honda, alongside 2013 Milk Race Elite Women’s champion, Dani King.

Speaking about her Milk Race debut, Laura said: “I’m excited to be taking part in The Milk Race this year. It creates one of the best crowds on the domestic circuit and who doesn’t love riding in front of big crowds? Women’s road racing in the UK is on a high at the moment and I’m looking forward to putting on a great show with Wiggle Honda and hopefully leading out one of our girls for a win!”

On returning to The Milk Race this year, Dani said: “I’m delighted to be back riding The Milk Race to defend the title I won last year. I can’t wait to get stuck into such a great race.”

The event’s return to Nottingham has been made possible by The Dairy Council and Nottingham City Council who are hosting a day of family activities in Old Market Square on the Saturday before the Milk Race.

As well as the elite races, the Milk Race event will provide a host of entertainment including live music, stunt shows and public rides, starting at 9:30am in Nottingham’s Old Market Square.

 

A full timetable of the day is as follows:

09.00               The Milk Race Village Opens

09.00               Registration open for Public Rides

10.15               Public Rides: Advanced, Community and Family ride

12.45               Elite Women’s warm up

13.15               The Milk Race – Elite women’s race

14.30               Presentations – Elite Women’s race

15.30               Elite men’s warm up

16.00               The Milk Race – Elite men’s race

17.30               Presentations – Elite Men’s Race

 

Families and individuals can still register for the public rides via the website athttp://www.themilkrace.com/register-now.

Further information about the 2014 Milk Race can be found at www.themilkrace.com.

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