Today we can announce that the legendary cycling event The Milk Race is to return again in 2014 after a triumphant comeback last year.
The event, which was brought back in 2013 by The Dairy Council and the Milk Marketing Forum after a 20 year hiatus, will take place for the second year running in Nottingham on Sunday 25 May as a major city centre race.
For 2014, The Milk Race will once again be a key event in the British sporting calendar and will constitute both an elite women’s race and an elite men’s race on the same day, alongside a full day’s festival of cycling for all the family.
Last year, 60,000 spectators saw Olympic gold medalist Dani King and Rapha Condor JLT’s Felix English join The Milk Race’s Hall of Fame by becoming victorious in the women’s and men’s elite events.
Already confirmed for this year’s race is multi gold medal Paralympian, Dame Sarah Storey, along with her team The Madison Boot Out Breast Cancer Cycling Team. On taking part in 2014, Dame Sarah said: “I am very excited to see The Milk Race return to Nottingham for 2014. It was a superb event in 2013 recapturing the excitement of the event from its previous format. This year I am excited to be riding with my new road team and I look forward to seeing the amazing crowds that watched the event in 2013. A huge thanks to everyone who has worked to bring us this superb event again.”
Also confirmed for 2014 is last year’s Milk Race men’s elite champion, Felix English. On returning again this year, Felix said: “As the current men’s Milk Race champion, it’s brilliant that the event is returning again in May. The atmosphere last year in Nottingham was fantastic so I can’t wait to race the circuit once again.”
The 2014 elite races will once again be directed by former world champion Tony Doyle MBE, who was also a founder of the Tour of Britain in 1994 and was President of the British Cycling Federation in 1996.
On his involvement with this year’s Milk Race, Tony said: “I am delighted to be involved in 2014’s event. Last year was a great success and a brilliant addition to the cycling calendar. It’s a very exciting time for cycling and with the heritage of The Milk Race, combined with its new city centre format, I’m sure it’ll once again prove to be a big hit with cyclists and supporters alike.”
Nottingham was chosen as the location of The Milk Race for the second year running as it played a huge part in the success of last year’s event. The city also has a long standing heritage in cycling – it houses the headquarters of leading brand Raleigh – and maintains an outstanding commitment to community cycling.
Further information about the 2014 Milk Race can be found at www.themilkrace.com and additional details of the event will be unveiled over the coming weeks. Registration for family and advanced rides will open mid March.
The History of The Milk Race
- Between 1958 and 1993, The Milk Race was the most prestigious cycling event in the British calendar, and the (now disbanded) Milk Marketing Board’s sponsorship remains the longest association that the sport has ever had.
- The multistage race of old was conducted over a number of day races – across a number of locations – and was contested by some of the most successful ever road cyclists.
- Previous Milk Race winners include Shane Sutton – a current part of British Cycling’s coaching set-up – and Malcolm Elliott, the team manager of the Node4-Giordana professional team.
- In 2013, The Milk Race returned after 20 years and was held in Nottingham city centre – attended by over 60,000 people. Dani King and Felix English won the women’s elite race and the men’s elite race respectively.
Have you ever wanted to have a mooch around the much-vaunted Team Sky bus? I know I did, and thanks to Jaguar, along with some lucky competition winners, we got that very chance whilst the Death Star sat awaiting its star charges during the final stage of the Tour of Britain.
For a race like the Tour of Britain, Team Sky send the team bus and a big service truck – the service truck has a kitchen and laundry at the front, and bike storage and a workshop at the back. The workshop is empty because the team are out on stage, safely shepherding Sir Brad’s run to the gold jersey.
Visiting the team bus while the riders were away was the cycling equivalent to stepping aboard the deserted Marie Celeste where the coffee pot on the stove was still hot. Bernie Eisel’s spare helmet waits patiently for the call to arms.
The bus was designed and built solely to transport nine riders from the hotel to the start line in as comfortable a fashion as possible. The first vehicle to be built so uncompromisingly, other teams have since followed suit.
Team Sky advise that their riders become attached to particular seats – this seat, the second row on the right hand side, is the one that Chris Froome favoured during his Tour de France triumph.
The seat behind the Froome chair is the one that David Lopez occupied during the Tour of Britain, and his newspaper, recovery bar and phones await his return. Team Sky were fantastically open-handed about allowing us access.
Wiggo’s seat, predictably enough, is in the front row, right behind the driver – some goon who really doesn’t like having his picture taken poses with the jersey that Sir Bradley picked up at the end of the Guildford stage the day before. The helmet weighs nothing.
Sir Bradley’s shades and his Guildford trophy. The seats are exquisitely comfortable.
The rules according to Team Sky.
At the back of the bus, past the showers, is a little meeting room where the world’s supply of energy bars, gels and powders are stored. We were invited to go and have a look around, but I felt too guilty intruding on someone’s workspace to go any further.
How much do you want to try a bottle of this?
Even from the outside, I’ve always been appreciative of what Team Sky have done for the sport in the UK, purely in terms of results and the associated boosting of the profile of racing. But it was a privilege to have a chance to have a look on the inside – even in the closing stages of a fairly important stage race in which they had a vested interest, they took the time to offer the chance to have a mosey around to four randoms that they didn’t know from Adam. And not just a faceless guided whizz around – we had a guide, of course, but Rob could not have been more open and friendly. It was remarkable – all their riders’ personal kit was there, any questions could be asked, photos were encouraged and nothing was off limits. British Cycling Head Coach Shane Sutton was on and off the bus doing his thing whilst we were there, and he was perfectly happy to answer questions as he worked.
It was a fantastic treat, for any cycling fan, and a real privilege to have had the chance – massive “thank you thank you thank you!” thanks to Fran Millar of Team Sky and Claire Boakes of Jaguar for allowing Cycling Shorts this window into such a fascinating world. #ToB2013 #ridelikeapro @TeamSky @JaguarUK @Sportbrake