Press Release: Mark Cavendish Joins Science in Sport as Elite Sports Consultant

Mark Cavendish Joins Science in Sport as Elite Sports Consultant

The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.

 

The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.

More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.

In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.

“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”

As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.

Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.

 

 

Cycletta Aims to Help Get One Million Ladies on their Bikes by 2020

Cycletta

Cycletta Aims to Help Get One Million Ladies on their Bikes by 2020

 

Victoria Pendleton CBE hoping to see lots more ladies taking up cycling as a way of staying fit and having fun.
– 56% of all Cycletta participants were taking part in a cycling event for the first time
– 96% of participants, who weren’t already regular cyclists, said that they had been inspired to cycle more regularly in the future.

Cycletta, the UK’s leading series of women only bike rides, is showing its support to British Cycling’s plans to get one million women cycling by 2020.

Victoria Pendleton CBE launched the 2013 Cycletta series last week. Following the success of last year’s events which saw thousands of women across the UK take to their bikes, Cycletta 2013 is coming to even more stunning locations, including visits to Scotland and Wales for the first time, as well as a new Surrey location.

During the 2012 series, 56% of all Cycletta participants were taking part in a cycling event for the first time and an impressive 96% of participants, who weren’t already regular cyclists, said that they had been inspired to cycle more regularly in the future. It is results such as these that show how Cycletta has been effective in partnering British Cycling and the Breeze Network in their initiative to increase participation of female cyclists.

Cycletta 2013 is open to women of all ages and abilities, where distances include the Classic route (40 km) and Challenge (52-82km). With the Olympics inspiring a wave of new cyclists series organisers, Human Race, have added a shorter 20km distance at all venues, continuing to develop the core motivation behind Cycletta and make cycling participation accessible for as many women as possible.

Cycletta ambassador, Victoria Pendleton will be aiming to take part in as many of the events as she can, and encourages women everywhere to give the events a go. She said: “Cycletta has been encouraging women to get on their bikes since 2011. The fact that the series has grown from two events to seven over the last few years proves that more and more ladies are taking up cycling.”

She continued: “Last year just over half of all Cycletta participants were taking part in a cycling event for the first time and with the addition of the new shorter 20km routes this year, we are hoping to see lots more ladies taking up cycling as a way of staying fit and having fun.”

This year, girls aged between 12 and 16 years can also take part when accompanied by an adult, with the organisers hoping Cycletta will inspire the next generation of Victoria Pendletons and offer the opportunity for mums and daughters to take part in events together.

For the younger children, all events (with the exception of Brighton and Cycletta at Wiggle Dragon Ride) will host a Scootathlon taking place on the same day. The Scootathlon is a fun mini triathlon for children between the ages of 4 and 8 where they scoot, bike and run. Girls and boys will race together in various age categories for the title of Scootathlon champion.

Each Cycletta will take place in stunning surroundings, on safe well-managed roads and with loads of fun for all the family. Each event will feature all the unique touches that made the 2012 events so popular. A pop up spa by Unlisted, London’s leading authority in beauty, fitness and wellbeing, will be offering all Cycletta participants post-ride spa treatments to ensure that riders relax, rejuvenate and revive within the Unlisted oasis.

Ian Lulham, Cycling Events Programme Manager for Cycletta’s Official Charity Partner Macmillan Cancer Support, said: “We want as many ladies as possible to take to two wheels, get outdoors in the great British countryside and take part in Cycletta for Macmillan in 2013. Not only will you have a great day out, but you’ll be helping us on our way to raising much needed funds to help support people affected by cancer, every step of the way.”

The Cycletta website offers a host of information on training, on-the-day advice and bike maintenance. Also keep an eye on the Cycletta blog, Twitter (@cycletta) and http://www.facebook.com/cycletta to stay up-to-date with the latest news and developments. Cycletta is part of the Human Race Women Only series which includes triathlon, swimming, running and cycling events. To find out more go to: http://www.humanrace.co.uk

 
See below for all Cycletta events and visit http://www.cycletta.co.uk to book your place.

Cycletta Cheshire: 12th May, Tatton Park
Cycletta at the Wiggle Dragon Ride: 9th June, Margam Park, South Wales
Cycletta Bedfordshire: 30th June, Woburn Abbey
Cycletta Surrey: 7th July, Loseley Park
Cycletta Scotland: 15th September, Scone Palace, Perth
Cycletta Brighton: 29th September, Plumpton Racecourse
Cycletta New Forest: 13th October, Beaulieu
 
 
 

Cyclodam

We’d like to introduce you to the Cyclodam Cycling Club, based in the beautiful city of Amsterdam and run by the lovely Hayley Davies and Monica Haydock.

Cyclodam provide all you need from a cycling club; catering for beginners to the uber experienced rider, all ages, men, women, boys and girls. They will show you how to use a bike for exercise, for sport and for getting you home safely from work. It’s a great social way to make new like-minded friends from all walks of life.

They break their club into three logical areas that make it extremely friendly and accessible, no need to feel out of your depth.

They also run a number of social events including weekly weekend rides, and workshops on all things cycle related like nutrition and bike maintenance and fun trips to visit some of the worlds top cycling races, this year they are going to the final stage of the Tour de France, so if you’re in Paris for the finish keep an eye out for the Cyclodam guys and girls!

The three levels are:
Love Cycling: Beginner or out-of-practice cyclist, you either don’t know how to ride a bike, or believe you’ve forgotten how (you’ve heard the cliché!). Join them to re-explore the art of riding a bike from the Dutch Highway Code, basic maintenance and how to balance your shopping while cycling!

Intro to Cycling as Exercise: Whether you’ve grown up watching the Tour de France and see yourself as the next pro or just realize the benefits of cycling, Cyclodam will help you get to grips with using 2 wheels as more than a form of transportation.

Cycling & Triathlon Club (CTC): For the enthusiastic cyclist, Cyclodam’s road and triathlon group, ride, train and compete together regularly. Why not join them out on the road? All levels of expertise welcome. It’s a mix of girls, boys, nationalities, ages and experiences. Training as often as work and personal commitments allow they meet regularly to better their swim, run and cycling skills. You can also find many of them at national and international competitions. New to road cycling or triathlons? Don’t worry – they welcome and encourage all new members, beginner or expert!

 
What Cyclodam say:
What can you expect from Cyclodam CTC?
As a member of Cyclodam CTC, expect to push your personal goals and achievements further. We work hard to make sure all individual training goals are met as a club. At the beginning of the swim, run or cycle session, we identify what each athlete aims to achieve and work together as a team to meet these.

Aside from training, you can also expect a range of benefits as a member from our main sponsor Giant, and the opportunity to wear team kit (we’ll be taking orders twice yearly). And of course, having fun at our superb socials!

How can you become a member?
Becoming a member is easy. We charge 25 Euros per year for each member. This is to cover our costs and to make sure we can keep the club running and provide you with the best offers from local companies. If you wish to join, please send an email to [email protected]

For more information please visit the website: www.Cyclodam.com
or Facebook page: www.facebook.com/cyclodam

 


 
 

Interview with Marianne Britten – Elite Women top British Cycling points scorer

Marianne Britten

Interview with the Team Captain of VC St Raphael Women’s Team and lead British Cycling points scorer for Elite Women in 2010 and 2011.

 

How did you get into cycling?
As a youngster I grew up riding horses and used to compete in tetrathlon, that’s swimming, running, horse-riding and shooting at Pony Club. That ends when you reach 21 so I was looking for another sport similar so ended up trying triathlon. I quickly realised that cycling was the most fun out of all the disciplines and so started to focus on that with a local bike club. I quickly fell in love with the whole sport and so here I am. I never tire of striving to achieve more, cycling is a great leveller so you never quite feel like you’ve conquered everything, leaving you thirsty for more.

You work full time but still manage to be successful on the bike – how do you manage your time?
Managing my time is very difficult. Some years I have reduce my hours over the season to give myself a break but then it’s still not easy and I have raced the last 2 seasons having worked full time. I’m very lucky to work for such an understanding group of people as they are very flexible with me allowing me to work from home and flex my hours so that I can train and race. I love my job and it’s the reason why I have never tried to be a full-time bike rider, for me I have to have other things in my life other than riding the bike. My partner Jason also helps me out a great deal and is often ferrying me around to races…allowing me to sleep on the way!

You’ve won many races and have a number of National Champion jerseys – which would you say is your proudest achievement and why?
The Masters titles I have won mean a great deal to me but my proudest moments have come this year taking the sprinters jersey at the Bedford 2-day and getting on the podium at the Hillingdon GP, finally perhaps putting myself on the radar as a sprinter. I always take pleasure in doing the best I can and if a result comes from that then that’s a bonus.

What would you say to anybody who is thinking of starting racing, especially as it can be daunting getting on a start line for the first time? Any top tips?
First of all I can’t stress how important it is to develop your bunch riding skills before attempting to race, going out with a local bike club is a good way to learn some of these skills and gain confidence of riding with people around you and at speeds you wouldn’t by yourself. There are also a few Women’s training sessions that you can attend which are excellent. Then when you are confident, try to pick races that are within your reach to start with, perhaps local women’s races, don’t try to take on too much too soon as you can easily find yourself out of your depth both in terms of speed and technique. Always be realistic about your ability and recognise your strengths, some riders are better over hilly terrain and some are better at sprinting. Recognising these and targeting races to suit you will mean you will have positive experiences and enjoy the sport more. Don’t be swayed to do every race on the calendar just because everyone else is, be confident in your own training and race plan and stick with it. Most importantly it’s about your sport being fun.

Is there any advice in particular that you have been given over the years which has helped you to succeed that you could share with us?
I read a book once by Lance Armstrong, one of his quotes was that “pain is in the moment but failure is forever”. That’s something that has stayed with me and I try to remember when I am racing. Being the best that I can be is what I strive for so I train hard to save myself from disappointment.

Do you have any sporting heroes? Do you see anything in them that you could model yourself on?
I did a bike race a few years ago where a certain Lizzie Armistead rode and lapped the field twice. I witnessed first hand something special that day and hopefully she will pull on a rainbow jersey one day. I’d like to think like her I have some steely determination and a bit of a sprint at the end….just a little less of her talent!

Do you have a favourite event or circuit? What about the event/circuit do you like so much?
My favourite circuit has to be one local to me, at Thruxton Motor circuit. I love the circuit because it’s tough with the rise before the finish and can be very fast in places. When I heard that the National Master Road Race was being held there instead of the original road circuit I knew I was in with a chance at winning the title I’d been after for 4years, which I did and was delighted.

You have recently become the official Team Captain to the VC St Raphael Women’s Team, which in itself is one of the new kids on the block. How do you see the team evolving?
I’m excited and honoured at taking on that role, other teams have asked me to captain them over the last few years but I’ve not felt ready until now. I hope that I can lead the team to work together and get results. We now have a strong mix of riders covering track, road and time trials. It is a great mix of youth and experience and we have some exciting new talent joining the team as well as the hard core from last year. Having had 2 excellent training weekends over the winter I think we are ready to test our legs and get working together as a team, Cheshire Classic will be our first event.

Do you have any aspirations for the 2012 season?
Mainly I want the team to get some results and work together, a result for a teammate means just as much. I’d like to defend my National titles and perhaps the sprinters jersey at Bedford 2-day again.

Where would you like to be in two years’ time?
I’d like to be still riding my bike and enjoying it, perhaps with a World or European Masters title to my name.
 
 
 
 
 
 
 
 
 

Jody – BBC East’s Disabled Sports Personality of the Year

Jody has been named BBC East’s Disabled Sports Personality of the Year for his Gold medal winning performances at the Track World Championship in Montichiari earlier this year, where he managed to come away with two Gold and a Silver medal, breaking two World records in the process. Unfortunately Jody could not receive the award for Disability Sports Personality of the Year in person as he is currently on a training camp in Majorca, but he joined the award ceremony in Bedford via a live video uplink.
It is the second time that Jody has won this award, having previously won it in 2008 for his success at the Beijing Paralympics. Jody said “I feel honoured to receive this award and being names BBC East’s Disability Sports Personality of the Year. It’s always nice to be nominated let alone win, and having the recognition from a whole region for my sporting success is always a good feeling.”
Jody will return to Manchester before Christmas to spend the festive season with his family and friends before continuing work on the track in the build up to the Track World Championships in Los Angeles in February.

 
BBC East SPOTY Winners:
Outstanding Achievement: Chrissie Wellington, triathlon (Norfolk)
Sports Personality of the Year: Alastair Cook, cricket (Essex & Beds)
Sporting Legend: Tim Foster, rowing (Beds)
Unsung Hero: Dawn Barnard (Essex)
Disabled SPOTY: Jody Cundy, Paralympic Cycling (Cambs)
Team of the Year: Red Bull F1 (Bucks)
Coach of the Year: Graham Westley (pictured), Stevenage FC manager
Volunteer: Sam Robinson (Cambs)
Club of the Year: Norwich Canoe Club
Young SPOTY: Charley Hull, golfer (Northants)
School of the Year: County Upper School, Bury St Edmunds (Suffolk)
 
 
 
 
 
 

X