“The Dairy Council is proud to announce that legendary cycling event The Milk Race is to make a return to the British sporting calendar after a 20-year absence. “The event, which initially ran between 1958 and 1993, will be reborn as a major city centre race – to take place this year in Nottingham on Sunday 26 May 2013. In its previous incarnation, The Milk Race was the most prestigious multi-stage event in the UK and the (now disbanded) Milk Marketing Board’s 35-year sponsorship remains the longest association that the sport of cycling has ever had. For 2013, The Milk Race will constitute an elite men’s race and an elite women’s race to happen on the same day alongside a full day’s festival of cycling for all the family in Nottingham. The decision to bring back the event, and to re-ignite the link between the ‘white stuff’ and the sport of cycling, was taken by industry bodies The Dairy Council and the Milk Marketing Forum. Dairy Council chairman Sandy Wilkie said: “The Milk Race is undoubtedly the most well remembered and most well regarded cycling event that there has ever been in this country. So to bring it back, and to re-establish such a strong link between milk and sport, is a very exciting development. Much like British cycling, the ‘white stuff’ has gone through something of a renaissance in recent years through the establishment of the celebrity ‘make mine Milk’ campaign, which has included Olympic champion cyclists Ed Clancy and Laura Trott. It’s therefore a perfect partnership for what promises to be a momentous occasion in Nottingham in May.”
Both races have total prize money of over £4,000, which is pretty unheard of for the majority of women’s races in the UK. Entry is open to elite, first, second and third category riders, and the Race Director, Tony Doyle MBE, is keen to attract a field of 60 riders for the women’s event.
The cost of an entry is only £5 – for an event with such a legacy, on closed roads, with crowds, atmosphere, equal prize money and a chance to race with the likes of Olympian Dani King, what more could you ask for?
If you may be thinking about racing but are worried about your other half or your kids, then do not fear, the Milk Race is taking over Nottingham town centre for the day on 26 May, with rides for all the family, face painting, cyclists doing stunts – check out their website for more information: www.themilkrace.com
If you fancy entering, then you can do so via the British Cycling online entry system, by clicking on the following link: https://www.britishcycling.org.uk/events/details/88763/The-Milk-Race