The event, which was brought back in 2013 by The Dairy Council and the Milk Marketing Forum after a 20 year hiatus, will take place for the second year running in Nottingham on Sunday 25 May as a major city centre race.
For 2014, The Milk Race will once again be a key event in the British sporting calendar and will constitute both an elite women’s race and an elite men’s race on the same day, alongside a full day’s festival of cycling for all the family.
Last year, 60,000 spectators saw Olympic gold medalist Dani King and Rapha Condor JLT’s Felix English join The Milk Race’s Hall of Fame by becoming victorious in the women’s and men’s elite events.
Already confirmed for this year’s race is multi gold medal Paralympian, Dame Sarah Storey, along with her team The Madison Boot Out Breast Cancer Cycling Team. On taking part in 2014, Dame Sarah said: “I am very excited to see The Milk Race return to Nottingham for 2014. It was a superb event in 2013 recapturing the excitement of the event from its previous format. This year I am excited to be riding with my new road team and I look forward to seeing the amazing crowds that watched the event in 2013. A huge thanks to everyone who has worked to bring us this superb event again.”
Also confirmed for 2014 is last year’s Milk Race men’s elite champion, Felix English. On returning again this year, Felix said: “As the current men’s Milk Race champion, it’s brilliant that the event is returning again in May. The atmosphere last year in Nottingham was fantastic so I can’t wait to race the circuit once again.”
The 2014 elite races will once again be directed by former world champion Tony Doyle MBE, who was also a founder of the Tour of Britain in 1994 and was President of the British Cycling Federation in 1996.
On his involvement with this year’s Milk Race, Tony said: “I am delighted to be involved in 2014’s event. Last year was a great success and a brilliant addition to the cycling calendar. It’s a very exciting time for cycling and with the heritage of The Milk Race, combined with its new city centre format, I’m sure it’ll once again prove to be a big hit with cyclists and supporters alike.”
Nottingham was chosen as the location of The Milk Race for the second year running as it played a huge part in the success of last year’s event. The city also has a long standing heritage in cycling – it houses the headquarters of leading brand Raleigh – and maintains an outstanding commitment to community cycling.
Further information about the 2014 Milk Race can be found at www.themilkrace.com and additional details of the event will be unveiled over the coming weeks. Registration for family and advanced rides will open mid March.
- Between 1958 and 1993, The Milk Race was the most prestigious cycling event in the British calendar, and the (now disbanded) Milk Marketing Board’s sponsorship remains the longest association that the sport has ever had.
- The multistage race of old was conducted over a number of day races – across a number of locations – and was contested by some of the most successful ever road cyclists.
- Previous Milk Race winners include Shane Sutton – a current part of British Cycling’s coaching set-up – and Malcolm Elliott, the team manager of the Node4-Giordana professional team.
- In 2013, The Milk Race returned after 20 years and was held in Nottingham city centre – attended by over 60,000 people. Dani King and Felix English won the women’s elite race and the men’s elite race respectively.