INTRODUCTION OF ‘THE SUFFER PRIZE’ TELLS STORIES
OF EPIC SUFFERING IN EACH ROUND OF WORLD CUP
The Union Cycliste Internationale (UCI) is pleased to announce that The Sufferfest will be the Official Sponsor of the UCI Women’s Road World Cup in 2015.
A leading producer of indoor training videos, The Sufferfest has been a sponsor of the UCI since 2010 and of the UCI Women Road World Cup since 2014. It produces highly effective and engaging training videos using footage of professional races, including UCI events.
This year, the UCI and The Sufferfest will step up their collaboration by introducing a unique, new award for the UCI Women’s Road World Cup. At the end of each round of the World Cup, The Suffer Prize presented by The Sufferfest will be awarded to the rider who demonstrated particular determination, courage and suffering to help a teammate, to animate the race or simply to get to the finish line against the odds.
The judging panel will be made up of the TV production team, the Chief Commissaire, the Race Director and the UCI. The concept was extremely well received by riders and team representatives at the UCI Women’s Teams seminar in early March.
“This award is not necessarily about winning the race, but about the Sufferlandrian values of pushing yourself beyond what you thought yourself capable of,” explained The Sufferfest’s Chief Suffering Officer, David McQuillen. He added: “Women’s professional racing is incredibly difficult and tells inspiring stories of effort, sacrifice and resilience. We want to share these stories and The Suffer Prize presented by The Sufferfest is our way of showing how outstanding these athletes are.”
At the end of the season, The Sufferlandrian community will have the chance to vote for the Epic Moment of Suffering experienced by one of the winners of the Suffer Prize. The final winner will receive a $1,000 USD cash prize.
UCI President Brian Cookson commented: “The UCI Women’s Road World Cup is a magnificent showcase for women’s cycling, and I am delighted that The Sufferfest will again be supporting the series in 2015 with this incredibly unique prize. This is a demonstration of their esteem for this exciting and increasingly popular discipline.”
UCI Vice-President, Tracey Gaudry also welcomed the news: “As a former professional cyclist I have witnessed many inspiring demonstrations of courage and gritty determination within the professional women’s peloton. I am delighted that, together with The Sufferfest, we will be able to highlight some of these amazing stories.”
Winners of The Suffer Prize presented by The Sufferfest will be communicated via social media (@UCIWomenCycling & @TheSufferfest). In addition, news and highlights of the races – including an interview with The Suffer Prize presented by The Sufferfest winner – will also be available on the UCI YouTube channel (www.tv.uci.ch) throughout the season.
As the UCI Official Sponsor of the 2015 Women Road World Cup, the Sufferfest will enjoy visibility throughout the season, having kicked off with the Boels Rental Ronde van Drenthe in Holland. The winner of The Suffer Prize on that occasion was Orica-AIS rider Lizzie Williams (pictured above), who crashed twice, chased back to the pack twice and then broke her rear derailleur and had to give up, having no further spare bike.
This initiative complements other activities resulting from the collaboration between the UCI and The Sufferfest. For example, registrations are now being received for the first week-long training camp open to the public at the UCI headquarters in Switzerland in June.
More information is available on The Sufferfest website.
LIZZIE WILLIAMS OF ORICA-AIS
WINNER OF THE FIRST
SUFFER PRIZE PRESENTED BY THE SUFFERFEST
Williams crashed twice and had twomechanicals. She twice battled her way back from the caravan to the bunch before ultimately withdrawing because she was out of bikes to ride. Not only that, after she completed her interview for The Suffer Prize, she discovered that her team had left without her and shewas forced to find her own way home.”It was probably the worst day on the bike that I’ve ever had, but you have to take the good with the bad in this sport. I had a bad day and hopefully tomorrow will be sunshine and no crashes. You’ve got to get back. You can’t give up. If you’re going to give up, you might as well not be here. I’ve come all the way from Australia. I’m not going to give up just because I have a tumble. I got to the front and hit the cobbles tenth wheel, feeling really positive, and 500 metres later myderallieur broke off and snapped into my back wheel. That was the end of my day. I had no bikes left. I had two bikes and they were both broken.”