Press Release: Mark Cavendish Joins Science in Sport as Elite Sports Consultant

Mark Cavendish Joins Science in Sport as Elite Sports Consultant

The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.

 

The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.

More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.

In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.

“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”

As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.

Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.

 

 

Meet #TeamSkoda for RideLondon

#TeamSkoda for RideLondonWhen I saw the bombardment of tweets about those that had been lucky enough to get a place in this year’s RideLondon, I realised I was missing out on something. At the time, I was living in Amsterdam. I didn’t know where I was going to be come August 2013, and I hadn’t really grasped just what RideLondon was at the point of the application deadline back in August 2012.

As more and more friends around me started to brag about their place, I was secretly plotting to turn up and ride the course not wanting to miss out, although I wouldn’t have the medal and official finish time to brag about at the end.

And then, I just happen to see this:

“Calling all female readers – this competition has been extended as we are looking for some female entrants to… fb.me/I2dhuqpJ

Meet #TeamSkoda

Meet #TeamSkoda

Hmmmm…. This sounds interesting! Thinking nothing of it, I wrote a short profile about my cycling experience and my goals for the year – to start track racing and become a competent hill climber – added a couple of photos and sent it off to CyclingPlus and Bike Radar. Expecting there to be many stronger riders than myself applying, I was rather in shock to open my email one morning the following week to this: “Congratulations! You’ve been picked as 1 of 6 to ride for Team Skoda!” ARGH!! I was stunned. Me? They picked ME?!

Prudential RideLondon is an annual world-class festival of cycling developed by the Mayor of London, London & Partners and Transport for London in partnership with Surrey County Council. Held over the weekend of 3rd and 4th August, Skoda are supporting the weekend as the Official Car Supplier with over 30 support cars provided for the event.

The weekend features a series of events for amateur, club and world elite cyclists, the 100 mile road race will take place on closed-roads through London and Surrey and is expected to attract up to 200,000 visitors and 70,000 cyclists including an eight-mile family-fun ride featuring London’s most iconic landmarks.  It’s quite possibly the largest event of it’s kind in the UK, and continuing the legacy of last year’s London Olympics is expected to be a fantastic weekend on two wheels.

Not only do I get to wear Team Skoda kit as I train over the coming months (eagerly sat waiting the postman for delivery) but we also get the privilege of training with Rapha-Condor JLT and Matrix Fitness. This is an unbelievable experience.

On April 17th, I set off to the Welsh town of Pontipridd. Set up on the forecourt of the Skoda garage were the event trailers of Skoda Cycling and the Rapha-Condor JLT and Matrix Fitness support cars, complete with team members. Ed Clancy and James McCallum representing the force of Rapha, and Helen Wyman and Harriet Owen of Matrix Fitness; the latter whom I had the pleasure of spending 60km of challenging Welsh terrain with.

Harriet Owen & Helen Wyman of Matrix Fitness

Harriet Owen & Helen Wyman of Matrix Fitness

One of the best experiences of the day was having the Matrix Fitness support car with Stefan Wyman up along side me for majority of the ride, who thankfully, provided some much needed motivation and words of advice on the 12% sharp climbs and 5 mile “mini Alpe d’Huez” of the Blwych. In the car with Stefan was our camera man for the day – recording every moment of my ride. Trying to look comfortable (and keep the language clean) on those tough climbs was not easy, especially as all I wanted to do was hold on to the car and let it do the hard work for me – couldn’t have that on camera though! After all, I have 100 miles of tough cycling ahead of me in August.

Getting to ride up, close and personal with pros is a priceless experience – seeing just how they handle certain ride situations, their power output on climbs in comparison to the flats, and receiving general advice from those that know best. And, there was no need for any star-struck moments, they were typically happy to share their passion for the bike with us.

For once, Wales stayed dry and fairly warm apart from a decent headwind which only helped as a natural break reaching 70kmph on the decent from the top of the Blwych. Wales, which will feature highly in this year’s Tour of Britain, can be best described as the ‘Alps on our doorstep’. Fantastic challenging climbs perfect for a long-weekend without the long travel time. And, the boys from Ajax Cycling Club who lead us out that day, would be more than happy to lead you out on a Sunday too!

 

For more information about RideLondon visit: http://www.prudentialridelondon.co.uk

You can also track our progress in Cycling Plus magazine over the coming months, or following #teamskoda.

Hayley Davies

Hayley Davies

Writer

Riding since Feb 2011 Hayley is a 30 year old female who loves adventures. If she’s not on one of her many bikes or in the water on a bodyboard/surfboard, then Hayley is probably out looking for something new to keep the adrenaline pumping!
Website: www.hjdonline.co.uk

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