- Jon Snow throws down gauntlet to Russell Brand and Philip Hindes MBE, Olympic gold medalist
- Money raised will go towards securing the Velodrome’s future and riders’ nominated charities
The Herne Hill Velodrome Trust are delighted to announce the launch of the Herne Hill Velodrome Riband, a fundraising challenge pitching top cyclists against Twitter-savvy celebrities. The HHV Riband will be a high-profile fundraiser with 50 per cent of the funds raised going towards securing the Velodrome’s future and the other 50 per cent towards riders’ nominated charities.
So how does it work? Each rider, whether they’re Olympian Philip Hindes MBE or Jon Snow, broadcaster and Channel 4 News presenter, will ride three laps of the 450m track at the Herne Hill Velodrome – from a standing start, they’ll have one windup lap, then two timed laps. The fastest lap will be their registered time.
And who will win? Well, it really could be anyone’s. That’s right, we haven’t mentioned the special twist – the person with the highest total ‘score’ will be announced as the winner. A person’s ‘score’ will be calculated by dividing each rider’s fundraising efforts by their fastest lap time. So, a ‘slow’ celebrity could out sprint an Olympian by raising more cash – an ingenious way for a celebrity to beat an Olympian.
The Riband announcement was made in the first episode of the #bicyclebulletin by Hillary Peachey, Chairman of the Herne Hill Velodrome Trust. The first challengers are avid cyclist, Jon Snow, Channel 4 News Anchor and Philip Hindes, Olympic cycling gold medal winner, who will both compete for the HHV Riband later in the year.
Talking to the #bicyclebulletin, Jon Snow said: “I will be riding for my charity New Horizon Youth Centre. I have more than 402,000 followers on Twitter so what I may lack in speed, I expect to more than compensate for through fundraising online. I believe dirty tricks are allowed so I will be calling on some old friends to help out.” And who would Snow like to be up against on the track? “I am very keen to challenge @RustyRockets – Russell Brand.”
Philip Hindes said: “I will be riding for Team Herne Hill. I am one of the fastest men on the track in the UK so, although I don’t yet have 400,000 twitter followers like Jon, I am quietly confident I can give my rivals a run for their money! I also have one or two old friends in the right places. I am challenging my friend, Andy Tennant, Team GB cyclist.”
Up to nine riders will be invited to take part in the HHV Riband, which will commence later this year. Their laps will be broadcast online on the #bicyclebulletin’s website: www.bicyclebulletin.co.uk.
Herne Hill Velodrome patron, double Olympic gold medalist and nine times world champion track cyclist, Victoria Pendleton CBE, said: “May the best team win.”
Herne Hill Velodrome
The Herne Hill Velodrome is one of the oldest tracks in the world. It was built in 1891 and used for the 1948 London Olympic Games. The Herne Hill Velodrome Trust is a registered charity working towards building a new pavilion on site to give riders, staff, volunteers and spectators the facilities they all deserve. For more information please go to www.hhvt.org
New Horizon Youth Centre
Jon Snow is Chair of the New Horizon Youth Centre, a day centre for 16 to 24-year-olds in central London. The annual New Horizon’s Comedy Benefit, hosted by comedian Ed Byrne, will take place at the Shaw Theatre on June 2 2014, tickets available from Ticketmaster.