Team IG-Sigma Sport Presentation 2012 - Image ©Copyright Team IG-Sigma Sport
Team Sigmasport-Specialized of 2011 has become Team IG-Sigmasport of 2012, to most this is a name change and not much else but in reality it’s a lot more than that, it’s a new direction and a great new opportunity but it’s also a great reflection on the direction cycling is taking in the UK at the moment.
The last two years has seen a lot of development within the Sigmasport-Specialized team and it’s been great to be part of it. Since I joined the team for the 2010 season we have gone onto become UCI registered, take in the Tour of Britain, Tour Series, Premier Calendars, stood on national podiums and enhanced our reputation across the water in Europe competing in France, Belgium and Holland. The team’s development has mirrored that of the flagship store of Sigmasport down in Kingston Upon Themes, which now operates out a grand new building and feeds the ever growing appetite of a new breed of cyclists.
It’s been exciting to be involved with the development, as a fan of the sport you see us riding around criterium’s or plugging through road races, but it’s not all about the racing. Spending time with sponsors and promoting events and products is just as much part of the job now. As interest in the sport has grown, so has the responsibility to be accessible and open to your own sponsors and the public who want to become involved at events throughout the year.
So now moving into 2012 the team has taken a new step, another stage in its development. IG Markets have come on board as title sponsor and our role as riders has grown even more diverse and important. The first month of the season has seen me standing on the rooftop of IG Markets in Central London for a photoshoot, heading fourteen hours across the world to Singapore for a Criterium, doing laps of Manchester Velodrome with a camera attached to the bike and having a shiny launch of new kit and products in the big smoke of London. Of course there’s been some bike racing too, that is after all the ‘day job’, in fact it’s been a strong start for the team in its new guise with five race wins already under the belt.
It’s race wins that make a successful team but with cycling’s new corporate popularity and with more and more of the wider public choosing to watch and become involved in the sport it’s key to be open and accessible to develop that ‘ownership’ vibe so people in the offices of IG Markets of whoever your sponsor may be can relate to you and truly feel part of the team and journey.
After stepping off the plane in Singapore and having some rest we were taken to meet some of the IG Markets employees of the Singapore office, while they enjoyed meeting the faces behind the jersey’s they see and support, it was great for us as riders to meet people that follow you from half way across the globe. They may follow us through social media or websites but now they have a face to put to the image and report too, it was great to develop that link with them.
It’s great that cycling while increasing in popularity and demand does keep this accessibility. So a team name for us this season is much more than just a shuffling of the title, it’s an opportunity to push the team in new places and develop the connection the public and sponsors have with the team both at events and away from them. It give’s everyone a slice of the action!
You can see Team IG-Sigmasport at all of Britain’s top races this season and follow them through both Twitter and Facebook. You can now also log into the riders training and race information through the Strava website and find out more details on the team’s own website. Now you can’t get anymore helpful than that!
Getting All Artistic
by Jody Cundy MBE
Well here I am on the eve of the World Championships here in Montichiari, I’ve had 3 sessions on the track since arriving here, and each one of them has been more and more encouraging. The track feels fast, and my legs feels good, I just hope that feeling lasts for the next 3 days as I have a lot of racing to do between now and Sunday evening. First up is the pursuit, the big unknown for me, sure I’ve done pursuits before, but this is the first time I’ve focused on it and trained with the goal of competing at a major championship, and with London [Olympics] just over a year away it will be an interesting test. After the pursuit I’m into more familiar territory with the kilo and team sprint both, of which I’m aiming to retain my world titles in.
In preparation for these worlds, as a team we’ve spent 2 weeks training on the boards of Newport velodrome, mainly to get away from the chaos and busy track in Manchester as the able-bodied team prepared for the world championships, but also to prepare together as a team. Over the 2 weeks in Newport my training covered all aspects of my racing with starts, pursuit and flying efforts and team sprint practice. During the 2nd week we had the trial for the team sprint, with 4 riders going for 3 places. Rik Waddon and Darren Kenny were competing for man 1, and myself and Terry Byrne were trialling to see who would ride 2nd and 3rd man. The trial was basically 2 full team sprints, and everything would be recorded and filmed so all elements of the ride could be analysed. First up was Darren, myself and Terry, this turned into a mission, as on the first try I picked up a puncture in turn 1, meaning an abandoned attempt, then sat on the start line for the re-run my helmet buckle fell off my aero helmet, so with my road helmet on it was 3rd time lucky! (Hope it’s not going to be like this at the worlds!) With a smooth start and equally smooth changes our benchmark was set. 60mins later we were up on track again, this time with Rik leading off and myself and Terry switching order. This time the trial went smoothly with another really good ride in the bag.
Amazingly both rides were inside the current WR, so things were looking up and it was nice knowing that we had world class backup rider no matter what team we’d go with. The following morning once the coaches had analyzed all the footage and crunched the numbers, the team sprint was selected, Darren Kenny man 1, Terry Byrne man 2 and myself man 3, a new team line up lets hope our debut goes well.
Also on the Newport camp I took part in a photo shoot with photographer Richard Booth, who is producing a coffee table book of London 2012 hopefuls. I’m looking forward to seeing the shots in print as the samples I saw a glimpse of looked amazing. Actually it’s been a month of photo shoots, as just before I left for the world championships I was invited by Sky Sports to take part in a shoot they were doing for their 20th Anniversary, again it was for another coffee table book, with all these books I’m not sure where my coffee’s going!
Once Newport was over it was back to the boards of Manchester, but not as a rider, entering a contest on Cycling Weekly’s facebook page I found myself the winner of 2 tickets to the Manchester leg of the World Cup. I had a great day, and was soaking up the home atmosphere, and imagining what it’s going to be like in London with twice the amount of people cheering that loud, London really is going to be something special, but lots of training to do before then!
Inspired by the world cup performances it was back to the boards of Manchester to put the finishing touches to our preparation and start the all important taper.
Outside of the cycling I’ve been busy working on my website, and after months of it being under ￼construction it’s actually finished and fully up and running, so go take a look www.jodycundy.com any feedback would be greatly appreciated.
Prior to coming to Italy I ended up getting all artistic, with my prosthetic cycling leg. I’d had a few conversations with potential sponsors and it became clear that for some reason my disability on the bike wasn’t visible. I guess my black carbon leg was blending into my black carbon bike. Anyway a quick trip to Halfords and I had sand paper, primer, paint, and clear lacquer. Now I just needed a paint booth, as the weather was awful outside, so our shower room became a temporary booth and masked it all off making sure everything was covered! (Thanks Christina! Can’t believe she agreed to it!)
Anyway leg all keyed up it was primer time, what a transformation that made, the leg looked completely different with just the white primer on, I couldn’t wait to get onto the next level of paint, but patience was the key and I had to wait for it to dry completely. Good job I wasn’t on the track with it for a few days. Once the paint was dry it was time to give the leg some colour, with some world bands applied with trusty coloured electrical tape, I then spent the afternoon printing out transfers, before spending hours carefully applying them to the leg. A quick clear coat over the top and it was all finished. A bright white leg, carrying the world bands, finished off with my name, a Union Jack, my leg sponsors logo, and my final finishing touch, 7 gold medals for each of my World and Paralympic cycling titles, if all goes well it would be nice to add a few more! Check out the pics.
Jody's Leg - Image ©Copyright Christina Kelkel
I have to say I’m looking forward to these championships, it’s seems like an eternity since I’ve raced at the very top level, and I can’t wait!
Also it will be the first time all the members of the Para-T team I helped set up will be together. The next time will be at out debut race, at the Good Friday track meeting in Manchester on April 22nd.
Well until next time, and stories from the world champs. Happy Cycling!
All images ©Copyright Christina Kelkel