The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.
The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.
More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.
In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.
“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”
As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.
Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.
SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.
SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.
Dispatches from Day 1… entry #1 Wednesday 28th August 2013, 9.15 AM
The intrepid Cycling Shorts correspondent.., ‘Our man in Germany’ sallied forth with sharp mind, keen focus and targeted questions designed to cut the cycling industry to the quick. Several minutes into the Euro Bike Show this highly trained, most hard-bitten of hacks became the very epitome of a small child entering Hamley’s on a ‘It’s a Wonderful Life’ Christmas eve!
Swamped in Dreamland… The Italian Pavilion – a taste of things to come? a doffing of the cap to the tradition of the sport?
With eyes narrowed I entered the fray determined to discover the ‘truth’ about this myth-shrouded business. What myths and legends have emerged from Italy. Such icons. In the minds of many Italian bikes demand all pretenders measured against their history; their aesthetics and their beauty. My eyes met stand 505 and Tommasini, they widened, the inner child took over, and all was lost (but in a good way).
Feasting upon the designs laid out in montage before me, guided by Mz Tommasini herself and trying not to become too lost in the sheer beauty of these still-made-in-Italy frames. The beauty of the paintwork and the balance of the designs owed more to fine art than to a gritty road race. yet they ride well, very well. Enough. Let the photographs tell all…
The folks at Momondo have provided Cycling Shorts with a series of five useful infographics on European city bike schemes. The staff at Momndo put it together in their spare time. So a big thank you goes out the them.
When going on a city break, the best way to explore a city is by bike. You’re plans can be more flexible, it allows to truly experience the city, you can go at your own pace and discover places and streets that one would not see when taking the boring old tours buses. Government sponsored bike schemes make it really easy to do.
The fourth city in the series is:
Amsterdam
The perfect and probably safest city to explore by bike is Amsterdam. Its bike infrastructure is exceptional. When cycling by the small buildings, intimate streets, canals and squares one can practically feel the historical atmosphere of the city. Amsterdam offers a lot of culture with the highest density of museums in the world.
I caught up with recently crowned National Time Trial Champion Joanna Rowsell MBE to find out her plans for the next few months and her thoughts on the whirlwind of a year that brought her further success at the Olympic Games in London and her seamless transition to the road.
Jo was about to ride the Great Manchester Cycle ride. Launched in 2012, the first Great Manchester Cycle was a resounding success, with a staggering 7,000 riders taking up the challenge and this years event was even bigger. Lizzie Amitstead, who brought home Britain’s first medal of the Games last summer in the Women’s Road Race, along with former Olympic champion Rebecca Romero were among those to take part in the inaugural Great Manchester Cycle, with Armitstead describing the event as “a fantastic day out”. This year Jo got to experience the buzzing atmosphere, the olympic champion seemed to be thoroughly enjoying herself with her signature beaming smile visible at all times under her helmet.
Scottish Cycling Women’s Track School in association with Filles a Velo
July/August 2013
The Scottish Cycling Women’s Track School in association with Filles a Velo is a series of coaching sessions that will lead up to a Go-Race (fun) Track Meet at the end of the program.
All sessions (including the track meet) will take place at the Sir Chris Hoy Velodrome, Glasgow. Coaching sessions are on the 7, 14, 21 July with the track meet on the 4 August 2013.
The Track School is for compete novice to beginner/intermediate riders aged 16 and over, those already racing need not apply. However, riders that have just completed accreditation but are lacking confidence or skill are welcome.
Riders will be split into ability groups and will be coached at their appropriate level. There will be 3 coaching sessions and it is preferred that riders attend all or as many as possible to take advantage of this opportunity.
Bike hire will be available for all the coaching sessions and the track meet. This will be provided through Glasgow Life and is arranged on the day at the velodrome.
This summer school offers ideal female rider and coach development and with the addition of a track meet opens an opportunity for continued development of female race officials.
Entry can be made via the British Cycling online entry system for all the coaching sessions and the track meet. Click the links below to be taken to the British Cycling event pages to sign up.
To enable us to offer more sessions like this on both the track and the road in the future, we really need ladies to show their support by entering the above sessions.
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