This years show runs from 26th – 28th September 2014 and has exhibits from just about every brand you have heard of in the Cycling World and then some.
There are many highlights and there has been a push this year to get some of the fresh new equipment on show for the punters to drool over.
Top of this list was the Shimano stand where Kim Madsen and his team have unveiled the new XTR Di2 Groupset and have set it up on a working bike along with a 3D interactive Trainer that when wearing the magic 3D goggles allows you to actually ride in the mountains!! There will be big queues to play with this so get there early!! Kim and his team are part of Shimano’s drive to keep the fun and excitement in cycling and when you see the faces on the grown-ups testing the new kit you will see this plan’s working!!
For Weight Watchers the big draw will be Treks stand featuring the new super light Emonda range which features there lightest ever production model. The excuse that they haven’t got one in the colour you want is out the window as they have a vast range of custom options to match your team or club kit, seeing is believing but this bike is measured on how fast your jaw drops when you lift it and say ‘Wow’!!
Bioracer have a fantastic simple stand which shows their new super safe Pixel range which reflects light the give riders visibility in poor light, ideal for winter and at the other end of the scale their much talked about Speedsuit time trial wear actually had people queuing to see what Martin and all the top testers have been using to help cheat the wind.
The exhibition is vast so take sensible shoes and enjoy the entertainment such as at 14.15 pm everyday Jules Thraser from ATG training giving a demo on how to program Shimano Di2 components, easy when you are shown well!!