This is a considerable move for the brand, established two years ago with the ethos of producing fashionable yet performance ready cycling apparel. The collection features light-weight merino wool, breathable and technical Dri-Release material, the fabric is tough yet soft and wicks away moisture fast.
With the ever-increasing popularity of cycling, the desire for stylish, fit for purpose apparel for all kinds of cycling and use off the bike becomes more apparent.
Nick Hussey, Founder and CEO of Vulpine had this to say:
“This is a huge move for us. In the two years since we began we’ve always made cycling apparel that works on and off the bike. Stylish enough to be stocked by House of Fraser – home to some of the best-known brands in international fashion – after such a short period is just mind-boggling.
In addition to this we are their exclusive cycling brand as the British public readies itself for the Tour de France in the UK. The reach House of Fraser can offer us is enormous, particularly as they expand into international markets. Perhaps we are the first modern cycling brand to be accepted into the twin temples of both apparel and fashion on this scale.”
Riding since Feb 2011 Hayley is a 30 year old female who loves adventures. If she’s not on one of her many bikes or in the water on a bodyboard/surfboard, then Hayley is probably out looking for something new to keep the adrenaline pumping!