Press Release: Strava Launches Annual Achievements

Strava Launches Annual Achievements for 2015
Annual achievements brings new yearly trophies for segments and personal records
London, UK (1st January, 2015) — Strava, the online network for athletes, has launched new Annual Achievements trophies for segment leaderboards and personal records.
Today [1st January 2015] will see Annual Achievements trophies added to Strava. Cyclists and runners will now receive annual KOM [King of the Mountains], QOM [Queen of the Mountains] and CRs [Course Records] trophies.
AnnualAchievementsflatStrava members are still able to filter to view yearly leaderboards, making it easier to see progress over a year and give everyone a chance to earn a spot on a segment leaderboard.
Previously earned KOM, QOM or CRs will live on as all-time records and badges of honour. They will still be viewable on profile pages or on the overall default leaderboard. All-time achievements will always supersede annual ones in segment results.
New icons have been added to coincide with the Annual Achievements launch. In the segment results section of an activity, you will see solid icons for all-time achievements and outlined icons for annual ones.
“We know that for many of our athletes on Strava, they plan goals and track improvements a year at a time,” explained Gareth Nettleton, Director of International Marketing at Strava. “The new Annual Achievements leaderboards give priority to yearly progress and give Strava members the chance to stake their claim in 2015, while still respecting the all-time achievements of Strava members.”
He added: “We’re thinking of this as honouring the world record holder in the marathon but also recognising the leaders each year.”
Strava encourages members to set goals for 2015 and tackle segments sensibly and safely as outlined in Stand With Us, a few simple guidelines created to ensure that Strava’s impact is positive.
Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities.
Strava’s free mobile apps and website help members discover and plan workouts, record and share activities, and analyse and compare performance. Strava’s ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone.
For more information, please visit http://blog.strava.com/new-year-new-achievements-9125/
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