Etixx started making sports nutrition products in 2009 and there are 23 different products including energy drinks, energy gels, energy bars, recovery shakes, recovery bars, vitamins and supplements such as HMB in the range.
The name Etixx comes from the word ethical and they test all batches of product against the WADA list and guarantee they do not contain any banned substances.
I tried the Etixx Energy Bar in Lemon Flavour with added magnesium and the Triple Action Energy Gel with electrolytes and vitamin C in Lime Flavour.
The energy bar contains 29g of carbohydrate in a 40g bar, so very similar to other bars on the market in terms of carbohydrate content, but also contains added magnesium (56mg per bar which is around 15% of recommended daily intake) shown to improve energy production and muscle function. The recommendation is 1-2 bars per hour of endurance sport, which is in line with British Cycling guidelines that suggest around 60g of carbohydrate per hour.
The bar has an oaty base with a lemon ‘yoghurt’ style topping. The base is quite dry and would be difficult to chew and swallow on its own I think, but the lemon top makes it much easier to digest and has a pleasant, but very sweet, lemon flavour.
The packaging was robust, but easy to open with teeth mid ride and the bars survived extremes of temperatures and didn’t crumble making them easy to hold and eat whilst riding.
The bars contain gluten, lactose and soya so may not be suitable for those with intolerances. They are also available in chocolate flavour.
They retail at £1.99 per bar or you can try all 3 bars Etixx offer in a trial pack for £5 or find some good deals in the combination packages with energy drinks and gels.
The gels are 40g with 24g of carbohydrate and can be taken without water, but if you consume with 350ml of water they effectively become an isotonic beverage according to Etixx. The electrolytes in the gel help replace those lost in sweat and vitamin C is also included (40 mg) to help support energy production and protect cells from oxidative damage. A variety of sugars are used in the gel therefore releasing energy at different speeds, so you get both the instant hit as well as the longer term energy supply. Again 2 per hour are recommended.
Having tried lots of gels over the years I would say these were average consistency, certainly not runny and super easy to swallow, but equally not ‘chewy’ and an effort to get down! On first taste they reminded me of cough mixture!
At £2.49 a gel they are towards the high end price point, but if you buy a mixed box of 18 you get 15% discount.
It is worth signing up for the Etixx newsletter which has some great offers and often contains useful nutritional advice. The website also contains specific advice for different sports and a great blog.
7/10 overall with 8/10 for the bar with the zingy lemon, but 6/10 for the slightly medicinal tasting gel
Does What it Says on the pack
8/10 great fuel for riding with the added benefits of magnesium and vitamin C
7/10 for buying individually, but some brilliant deals on the website and via the newsletter
9/10 Etixx have a superb range of products covering everything you will ever need for cycling and other sports
Easy to Eat
8/10 the products are a good size, easy to open and easy to eat on the move.