The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.
The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.
More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.
In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.
“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”
As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.
Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.
SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.
SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.
L’Alpe d’Huez is the most iconic climb of the Tour de France and today, for the first time in 100 editions of the race, the riders will climb it twice in one day.
What awaits them? Just 13.8km of climbing at an average gradient of 8.1 per cent, and, of course, the legendary 21 hairpin bends.
Fausto Coppi, Il Campionissimo, one of the greatest riders in the history of the sport, won on the climb’s first appearance in the Tour in 1952.
This year’s elite – Froome, Contador, Quintana et al – would love to claim victory on the first ‘double d’Huez’ of La Grande Boucle.
Here’s the latest infographic from our partners at
Here’s the latest infographic from our friends at RoadCyclingUK on the cycling styles that will play a vital part in results over the next few days in the Alps and particularly todays time trial.
The folks at Momondo have provided Cycling Shorts with a series of five useful infographics on European city bike schemes. The staff at Momndo put it together in their spare time. So a big thank you goes out the them.
When going on a city break, the best way to explore a city is by bike. You’re plans can be more flexible, it allows to truly experience the city, you can go at your own pace and discover places and streets that one would not see when taking the boring old tours buses. Government sponsored bike schemes make it really easy to do.
The fifth and final city in the series is:
Nice
The fifth largest city in France provides you with the perfect scenery for a nice bike ride through the town. The region is breath-taking. Its architecture is Roman-inspired, it has scenic bay views that are just perfect for a few holiday snaps and the fascinating old town is best discovered on a bike rather than on a bus.
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